With a master plan of being recognized as the most innovative and civically engaged presidential site in the U.S., the Benjamin Harrison Presidential Site needed a communications partner who could showcase its excellent work and programs to the nation. While the Presidential Site is a highly-respected museum known locally and regionally, it was not well-known nationally. In order to achieve such an ambitious goal, the Presidential Site turned to Communications Redefined for assistance.
Our plan to gain national awareness for this small mid-western museum was to build relationships face-to-face with target national media. In just a few weeks we arranged in-person meetings with target media outlets for the museum’s CEO in Washington, D.C. The goal of these initial meetings was to start to bring attention and recognition to the Presidential Site on the national stage, but as planned they led to much more.
We secured meetings with a top editor at the Smithsonian, the executive editor of NPR and two live in-studio TV segments on major networks in Washington, D.C. ,WJLA’s noon show and FOX5’s morning show. This outreach also resulted in a feature article in AAM and Communities Digital News, as well as starting conversations and building relationships with journalists from National Geographic, Politico, Washingtonian, Washington Times, U.S. News & World Report and various freelancers who write for top-tier national outlets. This initial national outreach campaign laid the foundation to build national awareness while we continue to secure top tier local and regional coverage.
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